Balenciaga, Prada and Thom Browne to be on Metaverse Fashion Stores

Metaverse fills our avatars’ wardrobes with top designer brands, as Balenciaga, Prada and Thom Browne line up to be in the online store Meta is building.

Meta Founder and CEO Mark Zuckerberg talked about the upcoming Avatar Store in a live video stream with Instagram’s fashion boss Eva Chen on June 17.

Here are all the details about Meta’s online fashion store for avatars

What Zuckerberg and Chen said

“Basically, it’s a clothing store for your Meta avatar. We already have a bunch of different free clothes…but we also wanted to create that marketplace,” Zuckerberg said, adding, “A lot of how people express themselves is through what they wear and fashion. .

The billionaire entrepreneur added that it’s “really cool” to see the kind of work Meta is doing on the fashion front.

“A big part of the dream here is to make it accessible to everyone,” he stressed.

For his part, Chen, who called it a “passion project,” talked about the brands that will join Meta’s digital fashion marketplace. Chen added that she was thrilled to see “many brands that don’t physically exist exist in the metaverse.”

Brands for the online store

During the live video, Chen also showed impressions of the possible new looks designed by the brands rendered on an avatar of Zuckerberg.

Among them were Balenciaga’s motocross leather look and Prada’s white nylon Linea Rossa ensemble.

“Digital goods will be an important medium for self-expression in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring it to virtual reality soon as well,” Zuckerberg said. in a separate Facebook post while sharing a GIF of the designs.

On the other hand, Balenciaga CEO Cédric Charbit said in a statement: “Web3 and Meta offer unprecedented opportunities for Balenciaga, our audience and our products, opening up new territories for luxury.”

Charbit also referenced a tweet posted by Meta in 2021, shortly after Facebook rebranded.

“Hey @Balenciaga, what’s the dress code in the metaverse?” the tweet read.

Where and when will the store be available?

Meta Platforms Inc. owns the social media platforms Facebook, Instagram and WhatsApp. The online store will launch next week in the United States, Canada, Mexico and Thailand. It will initially be available for use on Facebook, its Messenger service, as well as Instagram.

According Reutersa spokesperson for Meta said designs from the acclaimed fashion brands will cost between $2.99 ​​and $8.99.

(Main image: Meta Newsroom/@MetaNewsroom/Twitter; Featured Image: Eva Chen/@evachen212/Instagram)

This story first appeared on Prestige Singapore.

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