China Central Television (CCTV), the country’s only national linear broadcaster, is set to show the English Premier League live for the first time since 2020.
Although no official agreement has been announced, SportBusiness reports that the broadcaster has agreed a deal with the league until the end of the 2024-25 season, with CCTV recently appearing on the Premier League’s website as the broadcast partner for China.
CCTV is set to show two games from next season’s opening weekend, including the start of the Erik ten Hag era at Manchester United as Brighton visit Old Trafford on Sunday.
CCTV had previously been the EPL’s Chinese broadcast partner through a sub-licensing agreement with PP Sports. PP Sports reached a deal until the end of the 2021/22 season, but it lasted less than a season after the league terminated the deal for non-payment of rights fees.
The league then entered into a streaming rights deal with Tencent for the season, before entering into a four-season streaming deal with iQiyi Sports for 2021/22-2024/25. In addition to iQiyi, the league will be broadcast on China Mobile’s Migu streaming service, which it acquired through a sub-licensing agreement with iQiyi.