Destination fashion shows are back and expanding to emerging luxury markets in Africa.
Chanel has announced that it will present its next Métiers d’Art collection in Dakar, Senegal on December 6.
“By choosing Dakar, the house wishes to make the know-how of its artistic crafts resonate with the artistic and cultural energy of the city”, declared the French luxury brand in a brief press release.
Chanel has stayed close to home for the past few years — partly because of the pandemic, partly to cement its ties with Paris — but said it would now resume its tradition of making the Métiers d’Art show a moving party.
The brand presented Métiers d’Art collections, programmed around the pre-season, in cities as far away as Tokyo, New York, Shanghai, Rome, Edinburgh, Salzburg and Dallas.
These pricey ready-to-wear collections celebrate the capabilities of the specialist ateliers that Chanel acquired through its Paraffection subsidiary.
The last Métiers d’Art exhibition took place at Le19M, a remarkable center of specialized workshops designed by the architect Rudy Ricciotti and located near the Porte d’Aubervilliers, a popular district in the north of Paris.
Le19M brings together the embroiderer and tweedier Lesage, his embroidery school and Lesage Interiors; the Montex embroidery workshop and its MTX decoration department; cobbler Massaro; feather-worker and florist Lemarié; the milliner Maison Michel; Lognon pleater; great blur workshop Paloma and goldsmith Goossens. It is also home to the swimwear and lingerie brand Eres.
Chanel broke up its recent streak of French shows with a re-presentation of its Cruise 2022 collection last November in Dubai, and a rehearsal of its latest Métiers d’Art collection in Florence earlier this month.
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