Quirky to sexy! Emma Chamberland is not only a coffee expert, she also knows the latest fashion trends.
The YouTube star single-handedly transformed the way Gen-Z dresses through her killer looks, first catching fans’ attention in 2017 with her YouTube channel, which featured her sifting through second-hand items of which only she could see the potential.
His second-hand finds included oversized striped rugby shirts, funky designs and graphic tees. With a simple crop, strap, or tuck, she’s turned old items into a trend.
Aware of her unconventional fashion choices, she pleaded with her viewers to follow her vision through essays she posted via YouTube. “Next I got this shirt, which is weird. So follow me here,” she said in June 2017. “After you turn it into a crop top, you can figure out what you think about it.” While some followers doubted the vision, the Chamberlain Coffee owner turned a dated workout top into something Urban Outfitters would promote.
Bringing back trends that we never thought would resurface, Chamberlain and her two best friends in 2018, Hannah Meloche and Ellie Thumann, made scrunchies and Birkenstocks “cool” again. The trio added a personal touch to the items giving them a modern look and their style took off as a teenager.
After moving to Los Angeles in June 2019, Chamberlain’s style began to evolve towards a city aesthetic. Still opting for leisure, Chamberlain paired graphic tees with long sleeves and denim shorts with longer inseams than was fashionable at the time.
In 2019, the “Anything Goes with Emma Chamberlain” podcast host began working with Louis Vuitton, exchanging his second-hand clothes for a designer. Starting simply by offering its bags, the brand slowly thrust Chamberlain into the spotlight. In 2019, the California native was invited to her first fashion week and was even an interviewer at the Met Gala in 2021.
Although she is often seen in designer threads, her favorite street style is comfort over tailoring. With Brandy Melville being a regular stunt performer, everyday attire for Chamberlain might include simple polo shirts, pleated pants and a sweater vest.
Keep scrolling to see photos of Chamberlain’s red carpet style evolution.