Everything We Know About Gigi Hadid’s Guest in Residence Fashion Brand

Gigi Hadid has been selling clothes from other brands for years, both as a model and the subject of an oft-dissected street style. Now she wants a piece of the action. The blonde Hadid took to Instagram yesterday to reveal that she is currently working on her own fashion line, titled Guest in Residence. (She even added “founder, creative director” to her IG bio, so you know this is serious.) In fact, on the face of it, Hadid appears to be building a brand for the long haul, with a focus on quality rather than rapid trends.

While the Guest in Residence Instagram account itself remains empty, Hadid gave a glimpse of her own account — and the line appears to be focused on knitwear. Hadid, alongside designer CJ Kim and stylist Gabriella Karefa-Johnson, is seen in photos examining fabric samples. Hadid also took a look at some clothes. In one photo, she wears a lilac hoodie over a chartreuse turtleneck. In another, she wears a simple yet chic orange sweater. There is also a heather gray two-piece with a cardigan.

A fashion label makes sense – Hadid certainly has some experience in this area. She collaborated with Tommy Hilfiger on a line that lasted a few seasons (featuring star-studded runway shows) and recently released a swimwear collection with Frankie’s Bikinis.

Specializing in a specific niche (in this case, knitwear) seems like a smart move. At first glance, Hadid isn’t necessarily looking to rewrite trends with her brand. Rather, the emphasis seems to be on color and quality takes the basics.

In fact, Hadid may be closer to the Coded Luxury rulebook than she is your typical celebrity-backed fast fashion brand. The effect is more “Gen Z Succession” than it is Euphoria.

Few details about the line are available, but Hadid telegraphed her desire for a more traditional office job for some time, especially after giving birth to her daughter, Khai.

“Having achieved all my dreams in fashion, and saying, ‘Now what?’ I don’t need another cover or another campaign,” she said. identifier magazine in 2021. “I love the idea of ​​going to the same office or studio or whatever several days a week, with the same team, the same people, maybe a little playroom that I can create for Khai at work.”

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