Exclusive Details, Photos – WWD

Teyana Taylor is teaming up with her six-year-old daughter, Junie, for her latest foray into fashion.

The model and dancer unveiled her new fashion line on Tuesday, called JuJuBeez, which offers matching sportswear for adults and children that parents can match their children to. Taylor has also partnered with fashion brand incubator, Thmbl, to create the collection.

“I’ve always wanted to create a world for Junie that shows there are no limits, fear isn’t real, and you can do anything you dream of,” Taylor said. “This is one of many steps in an effort to change the narrative that is placed on women growing up and being told what they can and cannot do. I want to change that narrative and I will. – everything is possible.

A campaign image from JuJuBeez
Courtesy

The JuJuBeez collection features pieces like hoodies, jackets, leggings, shorts, and bucket hats in neutral colors like beige, brown, and gray and a cool blue hue. The collection also offers several graphic prints, such as pieces featuring the JuJuBeez logo, a shaded colorway or a striped pattern.

“I love the collision of masculine and feminine styles in my own wardrobe and wanted to represent that in this mom and mini collection,” she continued. “For Junie and I, it was all about effortless style – simple pieces that we could incorporate into our everyday lives. We play with lots of neutrals that fit my aesthetic perfectly, alongside bold graphic prints. Our first collection offers active and loungewear styles that will have you adopting the outfit of the day and your mini will define the hallway trends.

Taylor plans to continue the brand in the fall with a new collection that will expand JuJuBeez’s activewear offerings. The brand’s debut collection ranges from $20 to $129 and will be available on its website starting Wednesday.

Taylor has been in the fashion world for many years now and has lent her design eye to brands like PrettyLittleThing and GCDS who have both collaborated with the model on collections in recent years.

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