Fanatics, the sporting goods and collectibles giant, has hired former Dick Clark Productions CEO Mike Mahan to serve as CEO of Fanatics Collectibles, a new business unit that will include Topps (which Fanatics recently acquired from Michael Eisner), Candy Digital, which is in the digital collectibles and NFT space, and zerocool, Fanatics’ entertainment and pop culture collectibles brand.
Mahan will report to Fanatics founder and CEO Michael Rubin.
Fanatics says Mahan will help steer the company more towards content, writing in his hiring announcement that the move makes sense with the “broader collectibles market becoming a content engine fueled by great products.”
Specifically, the company cites social marketing and influencer content as a source of interest as the company seeks to grow the global audience of collectors.
Mahan, a former investment banker, joined DCP as chairman in 2013. In 2020, he moved into an advisory role as vice chairman of the production company, which is behind the Billboard Music Awards and New Year’s Eve rockamong other programs.
“I couldn’t imagine a more perfect next step in my career than leading the incredibly talented teams at Fanatics Collectibles, where I will have the opportunity to combine my entrepreneurial passions which lie in sports, marketing and content creation. , with my love for trading cards and collectibles in general,” Mahan said in a statement. “The worlds of trading cards and digital collectibles have been forever reshaped over the past few years, and these new assets and the connections they create have the ability to bring fans and collectors closer than ever to the players, teams and artists they love. ”