Gokongweis rebrand Ministop as Uncle John’s

Iris Gonzales – The Filipina Star

September 24, 2022 | 00:00

MANILA, Philippines — Ministop Philippines is now Uncle John’s, as part of its change in ownership after the Gokongwei Group acquired its Japanese partner in the convenience store chain earlier this year.

The Gokongwei-led retail arm Robinsons Retail Holdings Inc. (RRHI), through its wholly-owned subsidiary Robinsons Supermarket Corp., acquired Ministop Japan’s remaining 40% stake in Robinsons Convenience Store Inc. , increasing its share from 60% to 100%. previously.

She paid 200 million pesos to buy out her Japanese partner.

The new name capitalized on the popularity of the store’s Uncle John’s fried chicken, according to a statement from Gokongwei Group.

“It is also a celebration of the legacy of the late founder, Mr. John Gokongwei Jr. of Robinsons Retail, the holding company of the convenience store chain,” he said.

RRHI President and CEO Robina Gokongwei-Pe, the late tycoon’s eldest daughter, said it was a first choice among applications submitted in a competition held in the first half of the year, who was looking for suggestions for a new name for Ministop.

“Uncle John’s has become a household name for on-the-go consumers looking for convenient options without sacrificing food quality and taste,” said Suresh Ramalinggam, general manager of Robinsons Convenience Stores Inc.

“Using it as a platform in the reinvention of our stores gives us a stronger brand story that our customers can relate to,” Ramalinggam added.

In 2000, RRHI partnered with Ministop Co. and Mitsubishi Corp. to establish Ministop in the Philippines.

In 2018, RRHI increased its stake and acquired Mitsubishi’s shares in the joint venture, ultimately increasing RRHI’s stake to 60% from 51% previously.

Originating in Japan, Ministop has become one of the best-known convenience stores among urban communities and business districts in Metro Manila, Luzon and Visayas regions.

The rebranded Ministop will offer new products and will continue to offer its popular offerings.

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