For movie buffs in the know, there is life before RRR and there is life after RRR. Set in the 1920s, the three-hour Indian historical blockbuster is r
For movie buffs in the know, there is life before RRR and there is life after RRR.
Set in the 1920s, the three-hour Indian historical blockbuster is replete with flying motorcycles, flaming arrows, brooding bromance and physics-defying heroism. It opened in March to huge anticipation from South Asian viewers in the US, who made the Telugu language film the second highest-grossing Indian film of all time in America.
If you missed “RRR” at the very beginning, you’re in luck: this summer, after a worldwide box office gross of $140 million, acclaimed director S. S. Rajamouli’s breakthrough hit came out (“Eega”, “Baahubali Pt. 1 & 2 “). ) will roar again for one night on June 1 in more than 100 US theaters, including the Alamo Drafthouse and the IFC Center in New York.
Presented by Variance Films and Potentate Films in association with Sarigama Cinemas, the #encoRRRe event stems from the over-hyped RRR that has generated some of the strongest rumors of a global cinematic release in recent memory.
“America has embraced RRR as its own and crosses borders, the love the American audience has shown for our film has been sweet,” writer-director Rajamouli said in a statement. “Excited that with Variance and Potentate they will be able to relive the reissue.”
With a flair for showmanship to rival the Fast & Furious franchise and its own MCU (Mythic Cinematic Universe), “RRR” (short for “Rebellion! Roar! Riot!”) is a fictional team between two revolutionary folk heroes portrayed by Indian superstars – N. T. Rama Rao Jr. as Komaram Bheem and Ram Charan as Alluri Seetarama Raju – team up to fight against the British Raj.
Hailing from the South Indian Telugu film industry known as Tollywood, unlike Bollywood Hindi films, “RRR” boasts breathtaking scenes and musical numbers, including the viral “Naatu Naatu”, a catchy song and dance filmed in Ukraine. an episode with an anti-colonial message and quick moves by Charan and Rama Rao.
Reportedly one of the highest budget Indian films of all time, it is now the second highest grossing Indian film in US box office history behind the $22 million 2017 sequel Bahubali 2: The Conclusion – Rajamouli’s most recent film, which has been compared to Steven Spielberg and James Cameron from the point of view of his ardent admirers.
Both films have surpassed the most popular Bollywood films in the US as the popularity of the Tollywood film industry has risen in recent years.
The June event may be the last chance for US moviegoers to see “RRR” on the big screen in its original uncut Telugu version, with some theaters using a Dolby Atmos sound mix. Netflix has acquired the streaming licensing rights and will release it with English, Korean, Portuguese, Turkish, and Spanish subtitles, as well as a Hindi dub.
“RRR” played a big role in making 2022 a breakthrough year for Telugu films in the US, according to Gitesh Pandya, co-founder of Box Office Guru Media, adding that the film has been delayed several times due to the pandemic, leading to even more success. fans’ expectations for the first weekend.
It’s easy to find evidence of the fervent global “RRR” fandom online. Since its release in March, social media has been flooded with gifs, memes and viral videos of audiences cheering, dancing and throwing confetti at movie theaters. According to DVV Entertainment, “RRR” is still playing in more than 500 theaters worldwide. So why re-release a film that has already grossed a hefty $14.5 million from 1,200 US screens?
Chandra Narisetti, president of Sarigama Cinemas, hopes that the encore of “RRR” will help set a benchmark for success that future releases of Indian films in the US can follow, where they compete with Hollywood studios for cinemaplex bookings but continue to turn a profit.
His company recently followed up on “RRR” with the release of “KGF 2”, a popular sequel that topped the box office of the first worldwide.
Variance’s Dylan Marchetti has experience with the challenge of helping three-hour Asian films connect with audiences as he helped distribute Ryusuke Hamaguchi’s Oscar-winning drama Drive My Car. He compares the unique alchemy of RRR’s awe-inspiring action and compelling storytelling to George Miller’s Mad Max: Fury Road and believes the film has the potential to expand and attract new audiences hungry for immersive cinematic experiences.
“First premiere in one of these films is the most fun time in the cinema, period,” said Marchetti, adding that Hollywood’s biggest blockbusters don’t even include a few breathtaking scenes before the opening screen appears on the screen. how does RRR do it.
And if the movie’s length seems like a scary factor, RRR’s 182 minutes is just 10 minutes longer than Batman, critic Katie Rife noted in her review for Polygon.
As for the June 1 encore, Potentate’s Josh Hurtado, a film festival consultant who championed Rajamouli’s previous films, hopes RRR’s return to theaters will open doors to Indian and international cinema as well as introduce new moviegoers to the work of a director.
“The goal here is to show people the best film they’ve ever seen,” Hurtado said, “and also help Rajamouli make the next best film they’ve ever seen, making his name known all over the world.”