Lisa Aiken will join Vogue as executive fashion director, Vogue.com, WWD has learned. Aiken will report directly to Anna Wintour, Chief Content Officer of Condé Nast and Global Editorial Director of Vogue.
Aiken comes to Vogue.com after a year at Neiman Marcus, where she was director of fashion and lifestyle. Neiman Marcus confirmed last week that Aiken would leave the company following an announced integration of the fashion office and buying teams.
At Vogue.com, Aiken will be responsible for commercial strategy, working closely with Mark Pilipczuk, senior vice president of consumer revenue. She will lead the commerce team and oversee editorial strategy, responsible for growing commerce revenue, new ventures and innovation.
“I am so thrilled to have Lisa join the Vogue team at such an exciting time for the title,” Wintour said in a statement. “Our colleagues around the world are collaborating like never before and experiencing incredible digital growth. Lisa’s extensive experience in luxury e-commerce, coupled with her natural leadership in building cross-platform teams, made her an exemplary choice for this role. I look forward to seeing how she will further expand Vogue’s global footprint and create new avenues for innovative partnerships.
Commerce is an increasingly large slice of the revenue pie for traditional magazine brands. Vogue reported a 68% increase in year-over-year sales for the month of May, with the average order value up 55%.
“Having spent my career in luxury fashion e-commerce, I sincerely believe that Vogue has the opportunity to further utilize its trusted authority and global perspective to create a meaningful shopping experience on its digital platforms,” Aiken added.
Prior to joining Nieman Marcus in June 2021, Aiken was Vice President of Fashion and Chief Buying Officer at Moda Operandi.