Mental Health-Supporting Crisps : doritos bold bbq

Doritos has released a new limited edition flavor named “Doritos Bold BBQ”. This flavor was released through a partnership with “ReachOut Online,” an Australian mental health organization that raises awareness of mental health issues and advocates for people to get help when needed. This partnership marks the first-ever Doritos initiative to champion mental health.

ReachOut offers a convenient online quiz that acts as a loose mental health self-assessment. ReachOut found that many Australians, particularly three in five, use the phrase “I’m fine” more than 10 times a week so as not to conjure up their real feelings.

The Doritos Bold BBQ packages for this campaign feature a two-tone orange and blue pack where the orange side reads “Feeling You?” while showing a person’s eye, and the blue side reads “Feeling Blue?” while the person hides their eye behind a Doritos chip. It’s a great way to show how many people choose to hide their mental health issues rather than seek help.

Image credit: Doritos


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