meta launches ‘meta avatars store’ to dress up avatars with high-fashion, luxury brands

Meta Avatars Store to dress up avatars with luxury brands

Meta launches meta avatars Store for users who wish to dress their avatars with high fashion and luxury brands such as Balenciaga, Prada, and Thom Browne along with his existing free outfit options. Mark Zuckerberg and Meta’s Vice President of Fashion Partnerships, Eva Chen, announced the launch of the Avatar Store which will be available on instagram, Facebook, and Messenger. Their similar Instagram post writes that digital goods will be an important means of self-expression in the metaverse and a big driver of the creative economy, a seemingly collective thought from the duo.

They let their audience participate in their plans to add more brands and bring the concept to Virtual and augmented reality soon. The Meta team says it knows how many of its users want to better represent themselves and their interests by dressing their avatars in clothing from some of the world’s top brands. They mentioned that trade helps boost culture around the world and that the metaverse makes no difference. The team expresses its excitement for designers and brands to experiment with digital clothing and shopping through this new canvas.


images by Meta, Mark Zuckerberg and Eva Chen

Zuckerberg and Chen on Meta avatar store

Jumping on Instagram Live on June 17, Zuckerberg and Chen discussed their vision for avatars and the metaverse, as well as the opportunity features can unlock for brands and businesses. At one point, Chen showed Zuckerberg what he looked like in a Balenciaga Motorcross outfit, holding up his revamped Avatar on screen, printed on a sheet of paper. “I think the only question is, am I cool enough to wear it?” Zuckerberg asks in the videowho also job the launch on Facebook, writes “Eva Chen and I tried on some of the new looks from Balenciaga, Prada and Thom Browne – a change of pace from my terrycloth sweater.”

Users commented on Chen’s Instagram post to share their feelings on the new update. One user writes that the launch seems so tone deaf with everything going on in the world, garnering 450 likes at the time of this story’s publication, while another user comments ‘Nope. Was good.’ with 417 likes. Another user couldn’t help but express his disappointment with Chen. “I was hoping you would make a change. Instead, you’re like him,’ they or they write. The top comments on Chen’s Instagram post seem to be overflowing with such comments, but the Meta team still urges users to ‘be only you’ with the new feature.

meta launches meta avatar store to dress up avatars with high fashion luxury brands
meta launches meta avatar store to dress up avatars with high fashion luxury brands

Meta and its beliefs about digital personalities

Meta writes that they want to allow everyone to present the best version of themselves, a pilot for the team to create avatar customization option with a wide variety of outfits and free accessories. ‘Want to give yourself some blue hair today, try some new makeup, or rock a suit for a professional look? No problem – you can customize your avatar at any time to suit your mood. In fact, with over a quintillion combinations of free avatar options already available, your choices will almost certainly be yours,’ the team writing. They believe that users’ avatars reflect their digital personalities, conveying how extrovert or introvert that they are, their sense of humor and even their sense of fashion.

Meta believes the feature empowers people to be themselves online, which can help them connect more meaningfully with friends, family, co-workers, or anyone else they meet on the road to work. metaverse. The team even shares that they know people often want to change their look, whether in the real world or in digital spaces. “One way to facilitate this evolution is to continually offer new options that reflect the latest clothing trends and expand to offer more outfits from fashion, sports and lifestyle brands over time.”

meta launches meta avatar store to dress up avatars with high fashion luxury brands
meta believes dressing avatars with luxury brands reflects digital personalities

meta launches meta avatar store to dress up avatars with high fashion luxury brands
Chen wearing a Balenciaga sweater

meta launches meta avatar store to dress up avatars with high fashion luxury brands
Zuckerberg wearing a Balenciaga Motorcross outfit

project info:

Last name: Meta avatar store

company: Meta

Matthew Burgos | design boom

June 22, 2022

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