Must Read: How TikTok Won Over Fashion, Jane Fonda and JaQuel Knight Star in H&M Move Campaign

These are the stories that make fashion headlines on Wednesday.

How TikTok conquered fashion
Prior to the onset of the pandemic, Instagram was the dominant platform for fashion and beauty, effectively replacing print magazines as the source of the trends that drive these industries. When TikTok became popular, users turned to its silly, personality-driven videos — content that felt authentic rather than commercial and contrived. As Instagram strives to embrace the features that made TikTok so successful, fashion and beauty influencers have found a new, more authentic home on TikTok. {fashion company}


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