Sandals® Resorts Uniforms Get The Stan Herman Touch

“A new island to call home within our sweet Caribbeanas well as a next-generation resort reflecting its unique hues and diverse landscapes, is a celebration in itself during this historic year,” said Sandals Resorts Executive Chairman, Adam Stuart. “As we commemorate this special moment in time, we are honoring the team members at the heart of our operation with a modern collection that is as chic and sharp as it is comfortable for the Caribbean. Most importantly, we want them to be as proud to represent Sandals as we are to have accompanied them on the trip. From the moment we met Stan, introduced him to the team, and witnessed the magic of his ability to turn their ideas into tangible designs, we knew we had found a valuable partner.”

An organized approach Caribbeanfor the Caribbean

With curated uniforms for a wide range of categories and venues – from the guest-facing team at the front of the house, including bell service and iconic Sandals butlers, to the culinary outlets at resorts all understood at the heart of the house team behind the scenes – Herman has spent many hours at destination and in conversation with Sandals team members to authentically capture a sense of place while prioritizing comfort and ease of use. ‘maintenance. Updated fibers and recycled materials are also incorporated into several pieces, confirming Sandals’ commitment to sustainability in the Caribbean.

“The sets are designed to tell a story. From day to night, from check-in to the beach, these are pieces that guests could even imagine in their own personal wardrobes,” said Herman, former Chairman of the Council. of America’s fashion designers and three-time Coty Award winner leading fashion for many of the world’s leading travel brands. “We sought to evolve beyond traditional hospitality looks to reflect the aesthetics of today’s luxury travel, just as Sandals has done in its approach to evolution and ingenuity. of the brand.”

Destination Curacao

A flagship of Herman’s early designs for the brand, Sandals Royal Curaçao is nestled in the private gated estate of Santa Barbara, seamlessly blending the natural wonders of the desert, ocean, mountains and beaches with the resort experience of luxury included® that Sandals is known for. . The 351-room resort offers more all-inclusive luxury options than ever before, including two new exclusive suite categories, Awa Seaside Butler Bungalows and Kurason Island Poolside Butler Bungalows, and amenities like the Dos Awa Pool, a Two-tier infinity pool flanked by views of the Spanish Water.

“When you arrive on the island, you pass through an incredible oasis, so we have dressed the bellmen, hostesses and house staff in shades of light blues, aquas, turquoises and sands, to reflect the beautiful sea setting and reflect the contemporary and elegant tone of the property,” said Herman. and elegance. There will be an immediate sense of calm and welcome upon arrival, no matter what time of day.”

The anniversary collection

The fabric colors selected for Sandals Royal Curaçao are meant to be sun-washed with a soft fade that reflects the natural, weathered appeal of the island style. More modern touches are scattered throughout the collection, such as bespoke silver “S” pins, representative of Sandals, which butlers will wear centered on their shirts instead of the tie, and paired with a color-printed pocket square. emblematic of Curaçao and the astonishing Dutch Architecture.

The many world-class restaurants on site each have their own fashion identity, such as Island Crimson, the prominent color of Isle of Butch Chop House, the eponymous restaurant of founder Gordon “Butch” Stewart. Additional nods include little ruffles on the Latin-themed restaurant shirts Zuka; traditional tunics with navy blue piping with Greek clasp Aolos; and rich Japanese-inspired aqua jackets Gatsu-Gatsu.

“While each staff member wears a different uniform depending on their location and position, there is a greater sense of inclusion and cohesion within the Sandals Royal Curaçao team with our wearable and contemporary looks” , says Herman.

Stewart adds, “Stan’s unique way of immersing himself in the soul and essence of Sandals to create elegant, world-class designs for our new uniforms – and for the future of our brands – is a work of art. art in itself. . They are a thing of beauty.”

The Sandals Resorts collection, first seen at Sandals Royal Curaçao, will be unveiled across all SRI resorts in a phased approach over the next two years. Plans are already underway for entirely new designs to be showcased when the new Sandals Dunn’s River opens in Ocho Rios, Jamaica in 2023. Uniform collections are also coming to the company’s family-owned BeachesÒ Resorts brand, with unique touches inspired by each respective destination.

About Stan Hermann

Recognized as the “Father of Fashion Week”, Stan Hermann is three times Coty American Fashion Critics’ Prize winnere past president of the Council of Fashion Designers of America (CFDA), as well as a recipient of the CFDA’s prestigious Lifetime Achievement Award. Mr. Herman popularized the designer uniform, creating looks for many major global brands such as JetBlue, United Airlines and TWA. His uniforms arguably cover more bodies than any other designer.

About sandals
® Resorts

Sandals® Resorts offers two people in love the most romantic luxury-inclusive® vacation experience anywhere. Caribbean. With 16 stunning seaside settings in Jamaica, Antigua, St. LUCIAThe Bahamian, Barbados, Grenade, and Curacao, Sandals Resorts offers more quality inclusions than any other resort company on the planet. Signature Love Nest Butler Suites® for the ultimate in privacy and service; butlers trained by the Guild of Professional English Butlers; the Red Lane Spa®; 5-star Global Gourmet™ catering, guaranteeing premium liquors, premium wines and gourmet specialty restaurants; Aquatic centers with certification and training from PADI® experts; Fast beach-to-room Wi-Fi and customizable Sandals Weddings are all Sandals Resorts exclusives. Sandals Resorts is part of the family-owned Sandals Resorts International (SRI), founded by the late Gordon “Butch” Stewart, which includes Beaches Resorts and is the Caribbean first all-inclusive resort company. For more information on the Sandals Resorts Luxury Include® difference, visit www.sandals.com.

About Sandals Resorts International

Founded in 1981 by the late Jamaican entrepreneur Gordon “Butch” Stewart, Sandals Resorts International (SRI) is the parent company to some of the industry’s most recognizable vacation brands. The company operates 24 properties across the Caribbean under four distinct brands, including: Sandals® Resorts, the Luxury Include® brand for adult couples with locations in Jamaica, Antiguathe Bahamian, Grenade, Barbados, St. LUCIA and Curacao; Beaches® Resorts, the concept of luxury included® designed for everyone but especially families, with properties in Turks & Caicos and Jamaicaand another opening in Saint-Vincent-et-les Pomegranates; private island Fowl Cay Resort; and the private homes of Your Jamaican Villas. The importance of business in the Caribbean basin, where tourism is the main source of foreign capital, cannot be underestimated. Family-owned and operated, Sandals Resorts International is the region’s largest private employer.

For more information on the Sandals Resorts Luxury Include® difference, visit www.sandals.com.

CONTACT: The Decker/Royal Agency, [email protected]

SOURCESandals Resorts International

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