Sue Bird, Eli Manning bring Gotham FC to $40 million valuation

Gotham FC reportedly set a new record for the NWSL by reaching a valuation of $40 million.

Sue Bird and Eli Manning have joined USWNT legend Carli Lloyd, Kevin Durant’s Thirty Five Ventures, and New Jersey Governor Phil Murphy and his wife Tammy Murphy as investors.

Terms of the deal were not disclosed, but Bird’s deal would require him to serve as an advisor to the NJ/NY team.

  • Bird, who will retire from the WNBA at the end of the season after playing 19 seasons for the Seattle Stormis originally from New York.

  • Manning retired after the 2019 NFL season after 16 seasons as a New York Giants strategist. He joined the team last June with a role in business operations and fan engagement.

Gotham FC is not Bird’s first investment. Five-time gold medalist owns stake in fitness equipment maker Tonal – who reached a valuation of $1.6 billion last year – and co-owner of a media production company Setxr with Alex Morgan, Chloe Kim and Simone Manuel.

Manning is a partner in a private equity firm Brand Velocity Group.

League Love

Other NWSL teams also have high profile sports investors. Angel City F.C. ownership group includes Abby Wambach, Mia Hamm and Serena Williams, while Naomi Osaka is an investor in the North Carolina Courage.

The NWSL has rights deals with Amazon and CBS through 2024, which are apparently worth $2.5 million. The league’s first collective agreement was reached earlier this year, which provides for a $100 million investment by team owners.

Read the original article on

Have you ever wondered what your favorite players have been up to since they retired from the game? Watch the latest episode of Second Acts, a new series from Front Office Sports, here.


Leave a Comment