That Book About Rich Energy and Haas F1 Is Printing Next Week

Image of article titled This Rich Energy and Haas F1 book is in print next week

Image: Alanis King

After almost three years of blood, sweat and tears, Alanis King and I are proud to announce that Racing with rich energy: How a rogue sponsor took Formula 1 for a ride will be printed and shipped next week – so if you haven’t ordered your copies now, you’ll probably want to do so soon.

If you want to be one of the first to receive your copy, be sure to place your order now! And we have, finally, shipping information for our US and international audiences:

  • US buyers can visit our publisher’s website, McFarlandBooks.comto order.
  • International buyers can place an order through Amazon.

In case you missed the saga, this book started as a Jalopnik-Blog. Alanis and I were tasked with tracing the origins of Rich Energy, the title sponsor of the Haas Formula 1 team in 2019, and we published this initial article in April 2019. Along with other staff at time, Alanis and I followed along with the saga as it devolved into several lawsuits and plenty of ridiculous tweets before it all imploded just six months into the F1 season. After the story was covered in Drive to survivean agent who wanted to know more found our blogs while searching on Google, and with that, the germ of the book was born.

Over the years that followed, we spoke with former Haas employees, people affiliated with Rich Energy as a company, and other athletes sponsored or managed by William Storey. We found financial statements and court documents that have to be seen to be believed. And we also did all the heavy lifting ourselves: editing, fact-checking multiple times, designing a cover, organizing an index, and creating a bibliography. The fact that it is finally about to be here after such a long wait is almost impossible to believe!

We’re about to hit a pre-order milestone — and if you know the world of book publishing, the number of pre-orders a book receives is the primary way to gauge that book’s success. If you grab a copy now, we’d be delighted.

And for those of you heading to the United States Grand Prix next month, don’t forget your copies. Alanis and I will be there to chat and, if you feel like it, sign your books!


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