This is what fashion looked like in Vancouver 75 years ago

Take a look at these outfits and fashion shows from over 70 years ago.

In 1953, Marilyn Monroe and Jane Russell dazzled in the classic musical Gentleman prefers blondes. The film follows Monroe and Russell as two showgirls and best friends traveling from America to France on a cruise and each scene is punctuated by a series of fabulous outfits.

Fashion at the time celebrated the hourglass figure and a tailored feminine look was given to everything with lots of suiting and peplum detailing. This post-war fashion was also accessorized with gloves and beads or other jewelry. Gentleman prefers blondes is a snapshot of that moment in style on the big screen, but Vancouver had a thriving fashion scene at that time that we could also look to for a glimpse of the past.

Department stores like Eaton’s (which closed in 2002) and Hudson’s Bay held fashion shows in their stores and displayed the latest trends in swimwear, bridal, formal wear and everyone’s wear. days.

The photos are in black and white, so we can’t make out the exact hues that were most popular, but texture and patterns like stripes and polka dots are a common theme throughout.

These photos are a mix of fashion shows, shop windows and designer stills from 1943 (during the war) to 1949, a precursor to 1950s fashion. Hats were also very popular and many outfits were designed with matching hats.

One aspect that hasn’t aged well is the style of photography. Fashion photography has come a long way since the 1940s and 1950s when the preferred angle was from below and extremely wide, so it’s hard to make out the details of the outfit.

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