Top Trending Topics for Fall 2022

From the ongoing fascination with all things pumpkin spice to Halloween “Peaky Blinders” costumes and Thanksgiving charcuterie boards, AMP Agency covers it all in the “Top Trending Topics for Fall 2022” report.

The report contains information on 40 topics in eight different categories, including holidays, home decor, and food and drink. The data is pulled from Google’s Keyword Planner (US only) and combined with AMP’s analysis of why these topics will gain popularity this fall.

“Using the tools at our disposal, we were able to not only find relevant products, events and activities for this time of year, but also predict which ones will be very popular this year,” said SEO supervisor Kevin Davis of AMP. “Looking at query data from the last four years, you can see volume increases which we believe are a good indicator of interest going forward. I’m excited to share our findings in this report.

Among the findings of this in-depth report:

  • Pumpkin spice. The fall flavor trend still has a lot of life. From coffee drinks to beer to desserts, Pumpkin Spice is hugely popular and it looks like 2022 will be a bigger year for research interest in this topic. This fall, AMP predicts a 20% increase in requests for this flavor.
  • Bento boxes. The popularity of the single-serve Japanese meal has grown over the past five years and now this style of lunch box is poised to be a top pick this fall. As back-to-school search began to heat up in July 2022, the increase in search volume for “bento lunch box” was up 22% year-over-year.
  • “Peaky Blinders” Halloween costumes. Since its debut on Netflix in 2013, people have turned to the traditional post-war outfits of the “Peaky Blinders” and their iconic newsboy caps as Halloween costumes. Last year alone, search volumes for this costume reached nearly 75,000 in October, a 63% increase from the previous Halloween season. This Halloween, AMP predicts even greater popularity given that the show’s final season was released last summer.
  • Thanksgiving Charcuterie Boards. Last year, search queries for this seasonal treat tripled in volume from each previous season. Since January 2022, search volume has increased by 115% compared to the same period in 2021. This season, expect this themed appetizer during your Thanksgiving celebration.

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