The first products from Zara’s Renewcell collaboration are now available on the Inditex brand’s e-commerce site.
Garments from the Zara x Circulose capsule collection, launched August 4, are made with Circulose, a branded material produced from 100% recycled textiles. Styles include maxi dresses with cutouts as well as open weave sweaters and a ribbed co-ord, all in a natural, undyed color.
Circulose, developed by Renewcell, is a biodegradable raw material used to produce textile fibers like viscose and lyocell for the fashion market. Fibers produced with Circulose help brands limit the use of virgin textile fibers, reducing the climate and environmental impact caused by the production of raw materials and waste.
“Zara is one of the biggest fashion brands in the world, a testament to its power to influence real change within the industry,” said Renewcell CEO Patrik Lundström. “Collaborations with such global brands bring to life our vision to change fashion on a large scale and our rapid growth would not be possible without partners like Zara joining in on this change. We are delighted to reveal this collection made with Circulose as the latest step in our ongoing collaboration.
Zara’s website includes a landing page for Renewcell educating consumers about how fiber technology works. In a video on the site, German Garcia Ibañez, responsible for sustainable products and supply chain for Inditex, says that Circulose “demonstrates that circularity in this industry is possible”, adding that clothing made with the fiber show “no difference” from those produced. from traditional virgin inputs.
Soon to be operational at commercial scale at its new plant in Sundsvall, Sweden, 100% recycled textile-to-textile material Circulose by Renewcell continues to save landfill waste by creating value through circular supply chains with brands from all over the world, now with Zara.
The new plant is expected to recycle 60,000 tonnes of materials per year. In March, Renewcell signed a letter of intent with Daiwabo Rayon Co., a Japanese cellulosic fiber producer, for a long-term business collaboration around the production of man-made cellulosic fibers. The agreement affirms the intention of the two companies to work together to supply textile fibers made from Circulose.
In January, Renewcell signed multi-year purchasing agreements with three European textile sorters, guaranteeing a plentiful supply of scrap clothing for its new, larger facility in Ortviken next year. The agreements with Soex in Germany, Texaid in Switzerland and Sysav in Sweden will block thousands of tons of textile waste every year to transform them into Circulosis.
For Zara, this collaboration is part of parent company Inditex’s “Sustainability Innovation Hub”, an open innovation platform. The aim is to work alongside startups, academic institutions and technology centers to promote and develop initiatives developing new materials, technologies and processes that reduce the environmental footprint of fashion and help move towards more production. sustainable.
Zara and Inditex aim to achieve climate neutrality by 2040.
Additional reporting by Jessica Binns.